According to the National Telecommunications Agency (Anatel) of Brazil, Pay-TV closed the first quarter of 2016 with 18.95 million subscribers, i.e. the total base was reduced by 0.8% (about 162,000) during the period. The decrease is lower than that recorded in December last year, which was of 2.1% quarterly.
Despite being the country with the largest number of customers in Latin America, the penetration of the Pay-TV service in Brazil remains one of the lowest in the region. According to Anatel, it reached 28.45% in March.
DTH, technology that has the largest number of subscribers, suffered a steady decline. While in September 2015 it had a 59% share with 11.6 million customers, it closed the 1Q 2016 with 57% and about 10.9 million subscribers. Cable TV reported 7.8 million customers with 41.4% market share (it grew 0.5%). Fiber also grew by 170,700 in December to 179,000 customers at the end of March.
Compared to December 2015, Cabo Telecom and Oi were the only operators who increased their Pay-TV subscriber base in 1Q 2016. Oi grew from 1.17 million in December to 1.18 million in March, as NexTV News Brazil reported. Cabo Telecom went from 49,600 to 50,500 subscribers.
As for holdings, America Movil (Claro and Net) recorded 9.8 million customers (52% share), AT&T (Sky) finished the period with 5.3 million (28.2%) and Telefonica (Vivo) reported 1.8 million customers (9.4%).