Cable Onda has begun building its next-generation video experience across cable, OTT and IPTV networks on a single video back office with integrated content management and advertising solutions from SeaChange International.

With SeaChange Adrenalin multiscreen television platform, the Panama-based service provider will serve on-demand and linear video to all consumer platforms and devices, including value-added services such as time-shifted TV and network PVR.  Adrenalin, which is being deployed in combination with SeaChange’s AssetFlow content management system and Infusion advanced advertising solution, enables Cable Onda to centralize all video operations for optimal economy and easy scalability, explained Seachange in a press release.

“By upgrading to SeaChange, as our unified and centralized back office foundation and ad revenue engine, Cable Onda will unite operations for HFC, OTT and IPTV service to achieve our vision for a Next Generation Subscriber Experience that keeps subscribers entertained and engaged across all their video devices”, said Charlie Brown, Senior Vice President of Operations of Cable Onda.

Cable Onda is Panama’s leading pay-TV operator with more than 35 years of service. In the local market, it competes with Claro, Cable & Wireless, Sky and Netuno, among others.

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