The OTT platform of Balaji Telefilms, ALT Balaji which is set to launch mid-April choose to use Amazon Cloudfront, a content delivery network service offered by Amazon Internet Service. ALT Balaji will have access to multi-petabytes of bandwidth in preparation of its launch.
Sunil Nair, COO of ALT Digital Media Entertainment declared: “We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams”.
“Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” he added.
ALT Balaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The list of artists comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs and Dipannita Sharma Atwal.