OSN and UFC sealed long-term broadcasting deal

OSN, the pay-TV network in the Middle East and North Africa, is bringing its fans the whole Ultimate Fighting Championship (UFC) programming. The news has been revealed after an agreement was signed with the Mixed Martial Arts (MMA) promotion company.

Following the pact, live fights, pre and post-event programming and The Ultimate Fighter reality TV series, will be accessible to the viewers. A plus point of this agreement will be the launch of UFC Fight Pass, a digital subscription offering online users access to all the past UFC events and unique online programming.

James Elliott, UFC vice president for EMEA, commented: “We are pleased to be partnering with OSN once again to bring even more exciting, new and localised content to viewers across the Middle East and Africa. UFC has previously held two very successful events in the UAE and witnessed first-hand the passion of the fans across the region. Together we will bring athlete stories and events to fans like never before, ensuring they don’t miss a minute of the action”.

Andy Warkman, svp, sport & sports production at OSN, said: “We are very excited about bringing UFC back to OSN viewers and entering into this long-term partnership. We are listening to our customers and delivering exclusive content and great value to our new sports channel packages. UFC has seen massive growth and we look forward to working with them and WME|IMG to build on that growth in our region. UFC will be one of our standouts offerings in the new sports line up for 2017”.

Further, he added: “UFC on OSN will be industry-defining, as for the first time, we will produce localized Arabic content ‘for the region, from the region’ to give UFC fans an unrivalled viewing experience”.