OSN renewed its partnership with STAR Asianet Middle East and the agreement with the South Asian network sees also the addition of popular movie channel, Asianet Movies, delivering a total of ten Star channels to OSN Pehla customers, with key shows also available on OSN Play to watch anytime, anywhere.
The addition of Asianet Movies, India’s first 24-hour Malayalam TV channel, brings Malayalam movies in addition to Tamil, Telugu and Hindi movies dubbed in Malayalam to OSN Pehla’s prime pack. As part of the renewed deal, the new movie channel adds to Star Asianet ME’s bouquet of channels which include Hindi channels Star Plus, Star Gold, Star Bharat, ABP News and regional channels Star Jalsha, Star Pravah, Star Vijay, Asianet News and Asianet Middle East; covering Hindi, Malayalam, Marathi, Tamil and Bengali languages.
Emad Morcos, Chief Content Officer at OSN, said: “The extension of OSN’s long-term partnership with Star reinforces our commitment to continue to deliver leading content from the Subcontinent for South Asian expatriates in MENA, on OSN Pehla. Additionally, the introduction of the new movie channel, as part of this renewed agreement, adds increased value for customers.”
Commenting on the longstanding association with OSN, Sudhir Nagpal, Business Head, Star Middle East, Africa and APAC, added: “The renewal of Star’s long-standing association with OSN is a testament to Star’s commitment towards delivering world-class entertainment to South Asian audiences in the region. Star, with its multilingual portfolio, will continue to drive local relevance and be the one-stop solution of South Asian Entertainment.”