Ola Play, the cab entertainment company is now incorporating ALT Balaji service into its offers, the firm already signed a deal with Eros now. Riders will be able to access both services

The service is available in Delhi, Mumbai and Bangalore. Ola Play technology will allow for air conditioning control, travel information like the duration of the ride.

ALT Balaji is looking to increase the distribution of its free content to attract user into download their app. For Ola the publicity of their app will allow to convince user into upgrading their Ride to a Ola Prime to envoy fast Wi-fi connection. The problem is with the development of the 4G it risks to be behind its time quickly.

Ola also partnered with Paypal for payment and Airtel in order to stream their content.

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