NFL, Facebook announce programming partnership

The National Football League (NFL) announced that it has signed a multiyear deal with Facebook to deliver globally on the social network NFL Game Recaps and official highlights from all 256 regular season games as well as the playoffs and Super Bowl.

 In addition, NFL Media, the League’s owned and operated media division, will distribute content from its production arm, NFL Films, on Facebook’s Watch platform. NFL Turning Point, Sound FX and NFL Game Recaps will be posted each week during the NFL season and available to people in the U.S.

“We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content,” said Hans Schroeder, Chief Operating Officer of NFL Media. “We’re excited to bring a compelling set of highlights and shows from the NFL and our Clubs to our fans on Facebook.”

This year, Amazon won the digital rights to live stream NFL’s Thursday Night games, beating rival bidders like Twitter and Facebook. According to local media, Amazon agreed to pay about USD 50 million.

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