During the first day of NexTV CEO Latin America, the leading conference organized by Dataxis in Miami on November 2nd and 3rd, executives from Montecable, Sony Pictures Television (SPT), Supercable and Nagra, discussed the evolution and the future of Pay TV operators.
José Rivera Font, vice-president and general manager of SPT Digital Networks Latin America, explained the need for pay tv operators to add new services, such as Crackle, the SVOD platform that has 50 contracts in the region already. The executive stated that by doing this they could increase their user base and ARPU, as reported by Prensario.
Roque Vicente Lombardo, Supercable’s CEO, considered that linear TV still has a “long life” ahead. “There is an audience segmentation and there will be niches for providers like Roku, but we have to work to maintain our relevance by paying attention to the relationship with our clients”, he explained. He also pointed out that “the cost of the contents is raising and advertising isn’t capable to face this; so exclusivity will tend to disappear”.
Fabiana Orlotti, Montecable’s CEO, mentioned that Uruguay is a mature market, so the growth there is marginal. “We aim to attract younger audiences with contents of no more than 20 minutes long”, she stated. Nevertheless, she considered it a limitation the fact that TV operators are not allowed to offer internet. “We can integrate OTTs but we can’t commercialize broadband, and this limits our monetization. We are on our way to get a data license, but it’s difficult to compete with Antel”. She also explained that “OTT’s haven’t grown in Uruguay as much as it was expected” because “everything arrives later”.
Raul Lucas, Regional Director North Latam for Nagra, provided the results of the latest survey conducted by the company. The executive emphasized the need to make the most of the relationship that the operators have with their users and to offer them the service in an easy way to avoid leading them to look for new alternatives.