Nextel strikes deal with OTT service EI Plus in Brazil

Nextel announced an agreement with Esporte Interativo Plus (EI Plus) to offer free access to the streaming service to mobile customers with PMG plans and packages with prices above R$ 99 (USD 31).

EI Plus offers on-demand and live content through computers, tablets and mobile phones. The catalogue includes Champions League matches as well as fights events, regional soccer championships and sports TV shows. Nextel customers get two simultaneous accesses with the same login.

To access the service, users of the mobile operator must download the app from Google Play (Android) or App Store (iOS), or access via the OTT website.

“This partnership with Esporte Interativo is one more action to keep our customers loyal”, said Cristina Famano, Marketing Director for Nextel.

Leonardo Lenz Cesar, VP of Sports at Turner Brazil commented: “Sports fans are a priority for Esporte Interativo, that’s why we always try to be where they are. Reaching Nextel customers so strongly is really very important to us”.

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