NexGTV gains digital rights of MBC TV for Odia GEC

nexGTv, the subscription-led video entertainment app in India, has obtained the digital rights of MBC TV’s Odia general entertainment channel. Users of nexGTv app across the world will be able to access the channel’s content through either their mobile app or by visiting the website.

nexGTv had a long-term strategic collaboration with SelectNext Digital Media Pvt. Ltd, which is digital content aggregator of digital content and Syndication Company which has acquired not less than 17,000 audio songs and 5,000 videos across genres in less than 1 year. The aggregator has a great repertoire of both Indian and worldwide content focusing on young viewership.

Abhesh Verma, the COO at nexGTv, said: “nexGTv, today, has firmly established its position as one of the leading players in the Indian OTT video/mobile TV industry. This leadership position has been achieved due to our focus on enabling the most relevant entertainment solutions for our users. We are delighted to add MBC TV to our platform, and are confident that Odia speaking users around the world will appreciate the greater selection diversity available to them as a result of the addition”.

nexGTv mobile app, being available on both Android and iOS platforms, it will allow users to have access to MBC TV as part of the paid packages on nexGTv. Content is also accessible through the website of NexGTV.