Justflicks, a new OTT service in South Africa just launched, its first edge over its competitors is the price since it only costs US$ 0.75 a day. For this price, the binge watching is cheaper than most of its competitors, the end user does not require device or a dish of any kind, the subscription is not in the form of a contract meaning that the subscription can be cancelled anytime.
The minimum speed required for the service is 1MB/s but higher the speed better the service.
Justflicks declared:“More than 1000 hours of movie and series viewing for your entertainment pleasure. About 100 new titles added every month.”
Even though South African subscription-based video-on-demand (SVoD) services have failed to attract the expected millions of subscribers, the technology is developing at an unbelievable speed.
The delivery of content is shifting towards subscription-based SVoD and consumption habits are fast changing, a development that provides hope for revenue streams diversification for all players involved.