Netflix the SVOD giant partnered with Dubai-based pay-TV OSN in Middle East and North Africa. This unusual deal marks the U.S. streaming giant’s first partnership in the MENA region.
The agreement between the two companies will see OSN subscribers accessing Netflix content across the Middle East and North Africa. A new OSN set-top-box service will be launched before the third quarter through which, Netflix will be accessible.
OSN customers will be given the option to pay for their Netflix subscription on one consolidated OSN bill, an agreement that should help Netflix gain more customers in a region where it has been struggling to gain traction.
“The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn,” commented OSN CEO Martin Stewart in a statement. “Through this groundbreaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all.”
Maria Ferreras, VP Business Development for EMEA at Netflix noted that through the partnership “OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”