Netflix, the streaming media and video-on-demand (VOD) online platform, has partnered with India’s Airtel, Videocon d2h and Vodafone to bring its popular programs to consumers across direct-to-home (DTH) and mobile platforms throughout India.
Programs like ‘House of Cards’ and ‘Narcos and the Crown’ will be available. Netflix content will be accessible to Bharti Airtel users through its direct-to-home (DTH) service while a dedicated Netflix button on the remote control will be available with the Videocon d2h set-top box.
Reed Hastings, the co-founder and CEO of Netflix, revealed: “India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix”.
Further, he said: “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy”.
On the other hand, Gopal Vittal, the MD, CEO (India & South Asia) of Bharti Airtel, stated: “Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms”.
Elsewhere, Saurabh Dhoot, the executive chairman of Videocon d2h, said: “We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner”.
Further echoing his thoughts, about the new development is Sandeep Kataria, the director commercial at Vodafone India: “We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers”.