NBC Universal announces Peacock as the name of its OTT and unveils initial content catalog

NBCUniversal today announced Peacock as the name for its new OTT platform, scheduled to be launched in April 2020 with over 15 thousand hours of content. NBCUniversal also reported that Peacock will be both advertising (AVOD) and subscription (SVOD) supported. Details on pricing and distribution will be announced closer to launch.

As NBC Universal officially reported, the first original Peacock productions include the science fiction series Battlestar Galactica, the original drama Dr. Death, the miniseries Angelyne, and the adaptation of Brave New World, book written by Aldous Huxley. In terms of comedy, NBCUniversal will release the classic Saved By The Bell and Punky Brewster for Peacock, and will produce Rutherford Falls, which belongs to The Good Place creator. In addition, and among other content, Universal Pictures is developing original premium movies and animated series for the OTT, and DreamWorks Animation will create animated content for the platform. Peacock will also offer a catalog of Universal Pictures and Focus Features movies. Some of them will be American Pie, Bridesmaids, ET the Extraterrestrial and Back to the future. 

The company also reported that Peacock will feature more than 3 hundred hours of Telemundo’s content, including an original dramedy “Armas de Mujer,” a new hit series from the makers of La Reina del Sur, and popular library titles 100 Dias Para Volver, Betty in NY, El Barón and Preso No 1’.

‘We’re starting out stateside and eventually we do intend to go global’, said  Bonnie Hammer, Chairman of D2C and Digital Enterprises at NBC Universal in an interview with The Hollywood Reporter. When asked about Peacock’s exclusive content, Hammer reported that ‘right now, we have The Office and Parks exclusively. As we ramp up, more titles will become available and you can expect more exclusive titles and content on this service’.