Nagra brings OpenTV Signature, its new UX, to Latam

NAGRA_OpenTV Signature Edition User Experience (Ion) TimeLine View_300dpi

Nagra’s new cloud-based platform for pay TV operators replaces the traditional OpenTV middleware and integrates linear and non-linear content into both the EPG and the mosaic vision. Powered with analytics, it always suggests the next thing to watch, it can be navigated by voice and it is pre-integrated on 4K-ready STBs by SmartDTV. According to Dataxis, Nagra’s traditional middleware currently reaches more than 14 million subscribers in Latin America.

Content search can be achieved through keyboard, voice or smartphone. Recommendations are either delivered traditionally through deeper analytics or innovatively with simple innovative search mechanisms that lead customers to content they may not have otherwise thought of.  The EPG also brings a new level of additional features, such as personalized content channels, linearized SVOD and VOD channels.

The system enables frictionless consumer access to content via Ion, the world’s first “multi-journey” user interface.  Ion was created to bring consumers the type of navigation that best suits their personal style.  Whether a consumer favors the traditional EPG journey to content or a more modern navigation approach that today’s viewers have come to expect, Ion delivers a simple, unified and effective set of features that consumers can enjoy across a broad range of devices, whether tablets, smartphones or third-party streaming devices like Amazon Fire TV or Google Chromecast.

For those who prefer EPG navigation, there are new channels such as Netflix, Hulu or other SVOD services, and at each time, the channel automatically programs recommended contents based on analytics. The same for the YouTube channel, for example. In addition, in the top of the EPG is always the “personal” channel, with the name of the user, which is programmed with analytics with linear and non-linear content according to the analytics of the user. For those who prefer the most modern mosaic-type UI, linear and VOD content is also included. Both agree on the concept of “journey”: the interface always shows what has been watched in the past, what is watching now and what it suggests to watch in the future. For example, if the user watched the previous episode of a series, even in a linear channel, it will always suggest to next one when the broadcast is available, as the image shows.

Powered by the OpenTV Suite and the NAGRA Insight data analytics platform, the OpenTV Signature Edition leverages all the components of the OpenTV Suite–the OS, Platform, Experience and Player–along with pre-integrated set-top box hardware and a broad third-party and content network to help service providers deliver feature-rich, next generation of OTT and SVOD services. A 4K-ready set-top box by SmarDTV completes the eco-system. It gives the pay-TV operator a fully managed device for the best experience in popular SVOD apps, such as Netflix, YouTube and Amazon Prime, with guaranteed quality of service and quality of experience no matter the changes and updates demanded by the app provider.  The Ion experience can also be updated to continually provide users with a fresh and engaging experience. 

“OpenTV Signature Edition hails a new era in the delivery, deployment and operation of pay-TV services and is designed to be at the forefront of customer satisfaction in both the services offered and the user experience it delivers,” said Holger Ippach, SVP Middleware & Multiscreen for NAGRA. “It is the pay-TV solution for the new cloud economy, providing pay-TV operators with the foundation to deliver a feature-rich, next-generation service while allowing them to maximize their content investment through new monetization capabilities. For consumers, it enables new customer journeys, blending traditional and modern paths to content that viewers today have come to expect. It benefits from the very latest in UI development and features so that all consumers can enjoy their favorite programs on any device, and discover new content they may not have thought of otherwise thanks to a new take on recommendations.”