The local music industry is often a harsh, cutthroat world of lies, and heartbreak, where people go to extremes to make it.
Ingoma, which airs on 9 April, follows the story of three aspiring artists from the Eastern Cape town of Alice: Sino (Anita Sibozo), Ezekiel (Ayanda Makayi) and Angel (Oros Mampofu). Lured to Cape Town’s big lights and fast life by businessman and record label owner Leo Black (Buyile Dladla), the very naive trio are soon introduced to a life of glamour, wealth and extravagance, with the promise of breaking it in the industry, through Black’s Platinum Record label. But all’s not what it seems, and it’s soon revealed that Leo Black’s intentions are not as savoury as what the group were first led to believe.
The move to Cape Town is a make-or-break opportunity for the story’s main character Sino, who has the hopes and survival of her entire family back in Alice dependant on her success, but she may have bitten off far more than she’s ready for. Sino and her band’s world quickly unravels when a sinister deal is struck between one of the trio and Leo Black.
M-Net’s director of Local Entertainment Channels, Reneilwe Sema commented on the new show, “Ingoma has all the essential trademarks of a brilliant drama: a strong female protagonist with an unwavering will to succeed, an enthralling world in which the story is set, and what at first seems to be a malicious villain. The plot soon provides a massive twist which will leave viewers questioning whose corner they’re really in.”
Ingoma is a weekly half-hour drama produced by Paw Paw Productions – a sister company to Penguin Films.