MultiChoice Africa, the video entertainment services provider, recently announced a bold new Pan-African social investment initiative the MultiChoice Talent Factory (MTF) – aimed at igniting and growing Africa’s creative industries into vibrant, economic centers.
The chairman of MultiChoice Uganda, Steven Musoke claimed, “The African development story has long been defined by investment in the vast mineral wealth on the continent, leaving our creative industries to fend for themselves on the fringes of economic development for far too long. As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imagination.”
The introduction of MTF forms part of the company’s new strategy of furthering this investment through creating shared value by using its core business resources, people, skills and networks to affect a positive change in society that yields benefits for the business and society.
The MTF initiative will deliver three touch points that launch throughout the year, the MTF academies, Masterclasses and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.
The programme will be offered at three regional MTF Academies based in Kenya for East Africa, Nigeria for West Africa and Zambia for Southern African countries and will be overseen by acclaimed local film and TV industry experts.
In her remarks, the Academy Director, Muhoho said, “Film making knowledge and skills that translate into enhanced livelihood, is what our youth in the creative industry desire. The MultiChoice Talent Factory is the response to this cry. MTF is a 12-month long film making boot camp where the student will be taken on an experiential and practical film-making journey that will result into a highly-competent graduate who is a passionate, employable and an entrepreneurial film maker.”
The course of the programme will enable MTF Academy students to produce television and film content that will be broadcasted on our local M-Net channels across the MultiChoice platform including Africa Magic, Maisha Magic East, Maisha Magic Bongo, Zambezi Magic, M-Net and SuperSport to reach African audiences on the DStv and GOtv platforms.