The award-winning drama series MTV Shuga will soon promote HIV innovation, including HIV self-testing and preventive drugs, following a three-year collaboration between global health initiative Unitaid, the MTV Staying Alive Foundation and the London School of Hygiene & Tropical Medicine.
The programme is designed to help millions of young viewers in French- and English-speaking Africa to protect themselves from HIV.
The Executive Director of Unitaid, Lelio Marmora, declared, “Millions of people in Africa watch MTV Shuga. Our partnership with MTV Staying Alive gives us a terrific opportunity to reach young people who don’t have reliable health information and empower them to take charge of their health – including testing themselves for HIV.”
The agreement, unveiled during the 22nd International Aids Conference currently taking place in Amsterdam, will extend across Southern Africa and Western francophone Africa and deliver three new TV series of MTV Shuga, together with a multimedia campaign that promotes sexual health.