MTV to produce shows for streaming platforms

Viacom announced the launch of MTV Studios, a new unit that will develop new series for partners across SVOD and linear, with a focus on beloved shows, franchises and spin-offs that span MTV’s 35-year history.
MTV Studios’ initial slate includes a reimagined version of the feminist icon “Daria”; cult sci-fi hit “Aeon Flux”; groundbreaking reality series “The Real World”; and an update of the Emmy Award-winning coming of age unscripted series “Made.” The slate will also include two new titles including “The Valley” (working title) and “MTV’s Straight Up Ghosted.” Within this ecosystem, other brands follow this same strategy. Children’s channel Nickelodeon will produce for Netflix the new animated series “Pinky Malinky”.
In a blog post, the company said this branching out into third-party content production has been subtly underway for some time, both in the United States and abroad. Paramount Television, the production arm of Paramount Pictures, is producing “Jack Ryan”, which will debut in August in Amazon Prime, and has produced premium content like Netflix’s “13 Reasons Why” and USA Network’s “Shooter”.
In May, Viacom International Studios (VIS) united the extensive production capabilities of wholly Viacom-owned Argentinian broadcaster Telefe and majority-owned Brazilian comedy brand Porta dos Fundos with Viacom’s Miami-based production operations, creating a multi-lingual machine that will develop, produce and distribute original content around the world. According to the company’s President and CEO Bob Bakish, “there is a lot of interest from SVOD partners in licensing library properties from MTV and Nickelodeon IP for brand-new interpretations”.