MTN and Kirusa roll out roaming service app ‘ReachMe’ in Zambia

MTN Zambia and Kirusa have introduced a new roaming service ‘ReachMe’ for customers travelling outside Zambia.

According to a statement by the companies, by using the service customers will benefit from “a drastic reduction in the cost of making and receiving calls whist outside Zambia” and “the ability to use their MTN Zambia number anywhere in the world, even where the operator has no roaming partners.”

The app transfers regular phone calls into Voice over Internet Protocol (VoIP) calls, enabling users to make or receive such calls within the app.

The statement further specified, “This is useful when a mobile user is roaming, out of network coverage or on flight mode, but with an active data connection. This could be data from a local sim card, roaming data, or a Wi-Fi network. These numbers can be used alongside a person’s existing mobile number(s) and activated instantly with no liaison with an operator required. Up to ten numbers can be linked to a person or business – with the numbers able to be used on any device. This eliminates the need to carry additional phones to use multiple phone numbers.”

The Acting Chief Marketing Officer of MTN Zambia, Seun Soladoye, declared, “ReachMe is a refreshing innovation that solves a pain point for our frequent flyer audience. This app is an outcome of totally re-thinking roaming and, by clever integration with the cloud, drastically minimises our costs thereby allowing us to roll out attractive roaming packages.”

On the other hand, the founder and CEO of Kirusa, Inderpal Singh Mumick, stated, “I’m delighted that MTN Zambia believes in the potential of voice-over-data solutions, in the context of a world that is increasingly getting connected over cloud.”