Multi Screen Media (MSM) and BBC Worldwide have entered into an agreement to launch BBC Earth as Sony BBC Earth in India. The factual infotainment channel will be broadcast in HD and available in English, Hindi and Tamil feeds.
“Sony BBC Earth is a joint venture (JV) between Multi Screen Media (MSM) and BBC Worldwide, with MSM owning the majority stake. This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them some of the best television content ever,” MSM CEO NP Singh said, according to TelevisionPost.
MSM will hold the majority stake in the partnership. The joint venture subject to necessary regulatory approvals. “We at MSM are putting together a whole new team to scale-up this JV with BBC Worldwide. This team will handle the programming, marketing and operations as well as sales and distribution of the channel,” Singh added.
BBC Earth broadcasts BBC’s award-winning factual programmes and showcases films of some of the world’s best factual film makers, reports Hindu Business Line. MSM and BBC had announced in April this year that they are bringing BBC Earth to India.
“This is a pioneering model for us. By working with a respected local partner of the calibre of MSM, we can bring BBC Earth’s world-class content to a new audience who we know have a huge appetite for premium factual programming,” said Paul Dempsey, President, BBC Worldwide Global Markets.