MOTORVISION TV has been broadcasting live motorsports, since 2010, in Germany, Austria and Switzerland and been the premier destination for NASCAR fans in the region. Now its international sister channel follows suit and is set to become the new home of motorsports in Europe (excluding the UK, Portugal and the German-speaking area) and Africa with the acquisition of its biggest motorsport’s portfolio yet. The new rights package includes about 20 racing series and live broadcasts for the very first time.
The action-packed motorsports season kicks off on MOTORVISION TV at the end April with the live broadcast of the first round of the TCR Europe Touring Car Series and the second round of the Blancpain GT World Challenge America. In the upcoming weeks, the Blancpain GT World Challenge Europe, Blancpain GT Endurance Cup, European Le Mans Series, Michelin Le Mans Cup, Goodwood Festival of Speed and Goodwood Revival, two rounds of the NASCAR Whelen Euro Series, the 24 Hours of Spa and the British GT Championship will join the roster of motorsport series that will be broadcast live on MOTORVISION TV throughout Europe and Africa.
Raimund Koehler, CEO of MOTORVISION TV, explains the strategy: “MOTORVISION TV covers every aspect of the world of cars, bikes and engines. Motorsports has always been a part of our successful programming mix and helped us to increase our distribution in Europe and Africa significantly. So it’s only a natural step for us, to get into live broadcasts outside of our home country, too. That way, we can offer our audiences and partners an ever more exciting and engaging TV experience. MOTORVISION TV is a must-see channel for every petrol head and racing fan in Europe, Africa and beyond.”