The Ministry of Information and Broadcasting (MIB) in India said that they have awarded 177 new television channel licences in the last two years in addition to 164 new FM channels in 103 cities. The information was revealed by Secretary Ajay Mittal during a conference.
Mittal also said that the broadcasting sector had shown strong growth on the back of initiatives like cable TV digitisation. He further added that the government would work with the stakeholders to enhance the ease of doing business in India. He cited the decisions to increase the foreign direct investment (FDI) limits in the broadcasting sector and removing sectoral restrictions as some of the bold moves towards fulfilling this objective. The government is also focusing on creating suitable kids content.
“We are giving special attention to the creation of suitable content for kids so that it brings them closer to values of a great nation like ours,” Mittal added.
To conclude, Mittal said that India’s cultural diversity and rich heritage and the abundance of talent, content creation is not an issue but the focus needed to be on distribution and monetisation. He also said that the Media and Entertainment industry is expected to grow at double the rate of GDP growth.