Mediapro launches Mediapro Labs, a new talent incubator

Mediapro presented Mediapro Labs, a new content hallmark that aims to identify digital audiovisual talent with whom to forge associations and produce new ideas and formats. The project is designed to produce a minimum of one audiovisual project in categories such as fiction, entertainment programmes, documentary series, eSports and podcasts.
This iniciative will be co-directed by Maya Maidagan, Digital Content Director for the Mediapro Group, and Javier Calvo and Javier Ambrossi, who will primarily focus their attention on the selection process for fiction projects through their production company Suma Latina, and in association with Mediapro, the co-production of the winning project
Although Mediapro Labs is based in Madrid, Spain and the projects will be from that country, the contents could then be available in Latin America, where Mediapro has a strong presence.
“It goes without saying that the industry must implement change to adapt to the radical disruption the content business is currently undergoing, and Mediapro Labs is one of the Mediapro Group’s investments in this direction. Innovating in the world of audiovisuals is risky, but Mediapro Labs wants to give a clear ‘yes’ vote to innovative and distinctive projects,” commented Maidagan.