Saudi-owned broadcaster MBC Group stated it will roll out MBC Studios to enhance quality film and television production in the area, with a focus on MENA.
Peter Smith is the new subsidiary as the managing director. He was previously the president of international home entertainment at Universal Pictures International and the president of NBC Universal International.
The main aim of MBC Studios is to be the cornerstone on the international platform that would, in particular resonate with audiences in the Middle East and North Africa.
Smith expressed, “The future is certainly positive for MBC Studios especially in terms of leveraging the significant trend for non-English language television content to travel to more global markets.”
The launching of MBC Studios could also allow more job prospects in the industry and help to advance creative and technical skills.
The Chairman of MBC, Waleed AI Ebrahim emphasized that it’s part of MBC Group’s five-year growth plan to create a premium and exclusive content for a regional audience.