According to Dataxis, the number of pay TV subscribers fell for the first time ever in Latin America. At the end of 2017, the subscriber base totaled 71.5 million, 0.6% less compared to December 2016.
The data was published in the webinar “Pay TV in Latin America: the end of the ice era” held on Thursday, March 22 by Carlos Blanco, Director of Research at Dataxis.
According to the information, the pay TV market in Latin America registered a period of stagnation and fell slightly in 2017. These factors occurred due to the sum of political and social situations in large-scale markets. However, Dataxis considers that the decrease in number of subscribers is circumstantial and the market is expected to resume growth.
According to the study, the pay TV penetration in households with TV in Latin America fell to the same level as in 2014, that is, 39.8%. At the end of 2017, Mexico and Brazil, the two largest pay TV markets in the region, accounted for 27.2% and 25.3% of the total subscriber base, respectively.
DTH continues to lead with 49.4% of total subscribers at the end of 2017, while cable accumulated 46.2%. IPTV, on the other hand, is consolidating as a value option and already represents 3.5% of the total subs base in Latin America.
América Móvil, AT&T and Televisa are the three main pay TV groups in Latin America in terms of subscribers, with a market share of 19.3%, 18.2% and 17.1% respectively.
The webinar presentation is available here