Zee Entertainment Enterprises Limited (ZEEL) has revealed the launch of two new channels entitled, Zee Bollymovies and Zee Bollynova, which will be broadcasted on Econet Media’s Kwesé TV over the African continent.
Both channels will be available on the multi-platform offering of Kwesé, including linear TV, mobile app and web streaming device. Zee Bollymovies will be accessible on channel 155 on Kwesé TV channel while Zee Bollynova will be available on channel 150.
Zee Bollymovies is a 24-hour channel offering Bollywood movie content exclusively in English. Zee Bollynova, on the other hand, offers general entertainment programming showcasing telenovelas and food shows.
Amit Goenka, the CEO at ZEEL International Broadcast Business, said: “[…] Our two previously-launched, specially customised channels, Zee World and Zee Magic, have been warmly received by viewers, resulting in a threefold increase in our viewership since our entry into the continent in 2015 […] Zee Bollymovies and Zee Bollynova will keep up with the ZEE trend of colour, music, dance, drama and excitement”.
Harish Goyal, CEO of Zee TV Africa, commented: “ZEE is continuously striving to make further in-roads into the African continent. We have packaged our latest offerings, Zee Bollymovies and Zee Bollynova with content adapted to suit the African viewer. Both channels are customised and dubbed in English […] This is an extremely exciting launch for us and for viewers on the continent, and we look forward to being hosted on the Kwesé platform”.
Joseph Hundah, the President and Group Chief Executive Officer at Econet Media, said: “As a new African broadcaster we want to ensure that our viewers have access to a diverse content offering that cuts across all programming genres. There is a strong appetite for premium Bollywood content on the continent, thus we are proud to offer these impressive channels on line-up as they provide engaging TV for the whole family to enjoy”.