Econet Media’s Kwesé Sports has made way for the famous sports channel, ESPN, after striking a groundbreaking deal with the company last year. This partnership denotes the comeback of ESPN in the African continent.
This launch will result in the coverage of live sports and original programming including sports news, highlights and updates. Featuring as well in the deal is, the hit show ‘Sports Center’, which is a daily sports news television program, hosted by ESPN’s Philip Murphy.
Kwesé Sports will thus be treating its viewers with programmes extending over thousands of hours in 19 countries across the sub-Saharan Africa. Among the different programming introduced this month are ‘March Madness’, ‘X Games’, ‘Indy Car 2017’ and ‘AFL’.
Joseph Hundah, the President and CEO of Econet Media, echoed his thoughts about the launch: “This is a real game changer. In ESPN, we have a collaborator that enhances our offering to our viewers”.
“We have always aimed to deliver premium sports programming and we continue to bring the best to our sports fans, through our acquisitions of top-shelf sports rights and our investment in our platforms and in how we deliver our programming whether through Pay-TV, Free-to-air or digital mobile platforms. The launch of this channel is significant as it cements our place as a leading provider of sports programming in Africa”, he added.
Russell Wolff, Executive Vice President and Managing Director, ESPN International, is optimistic: “We are thrilled to be working with a fellow innovator like Econet to bring ESPN and SportsCenter back to television screens in Africa and expanding the Kwesé and ESPN digital connection with fans. This launch is just the beginning of how these two great companies will serve fans in Africa”.