Kenya Television Network (KTN), the free-to-air channel in Kenya, owned by Standard Group, has announced its partnership with the BBC Worldwide. Following this agreement, the KTN will be licensing commercial content from the British broadcaster.
Joel Churcher, the vice president and general manager for Africa at BBC Worldwide, commented about the linkup: “It’s an incredibly exciting time for the television industry in Africa. There’s an insatiable appetite for top-tier programmes, and BBC Worldwide content, in particular our drama series, are cutting through the wealth of content available and being recognised as some of the most popular shows across the continent”.
To recall, the KTN has recently licensed Sinbad, the action-adventure show and Atlantis, the fantasy-drama series. British drama is the most popular across digital, pay TV and free-to-air platforms. Some of the favourite TV series of viewers are ‘Call the Midwife’, Ripper Street’ and ‘Luther.
The channel, alongside many other channels in the East Africa are being targeted by the BBC Worldwide to expand its reach.