As part of strategies to enrich its offering, the Nollywood oriented TV channel, broadcasting Nigerian movies on 24/7 basis, irokoPlus has been rebranded as irokoWorld on StarTimes Pay TV platform. According to the brand, the name change comes as part of plans to reposition forever improved Nollywood entertainment for subscribers and premium Nollywood television channel on StarTimes.
The popular channel on StarTimes Pay TV has appointed multi-award winning actress and producer, Funke Akindele popularly known as ‘Jenifa’ as its brand ambassador. Funke Akindele was tapped as the new brand ambassador in a bid to promote the entertainment channel and endear it more to subscribers on StarTimes and other Nigerians through various engagements, including screening popular Funke Akindele blockbuster movies, visits to customer centres and city tours, amongst other lined up activities.
Uloma Onuma, Head of Legal and Distribution, iROKO said the new developments were borne out of relentless commitment and resolve to offer more for Nigerian movie lovers.
“Akindele’s rich credentials in Nigerian entertainment industry can add value to the quality service irokoWorld TV offers to Nigerians, and choosing her as a Brand Ambassador was part of rebranding packages to make irokoWorld TV a household name in Nigeria and taking Nollywood to everywhere,” she added.
StarTimes Marketing Director, Dare Kafar said irokoWorld was a great Nollywood entertainment channel that offers Nigerians the best of local movies with world-class technology and expertise.
“StarTimes is happy to support irokoWorld TV and, of course, Funke Akindele on this collaboration,” Kafar added.