Instagram reportedly preparing new long-form video feature

Instagram is reportedly preparing to launch a new feature that will allow users to post videos up to an hour in length, reported The Wall Street Journal citing sources familiar with the matter. With this strategy, the social network, which is owned by Facebook, would compete directly with YouTube.
Currently, Instagram allows users to post videos of up to one minute, while in the ‘Stories’ the duration is 15 seconds. According to the report of the U.S media, Instagram has been negotiating with producers and publishers to add long-form videos. According to a source, if this feature is approved, it will be available within the mobile app.
Facebook acquired Instagram in 2012. In September this year, the service surpassed 800 million monthly active users and 500 million of them visit the platform every single day. In turn, Instagram Stories are being viewed by 300 million users every day, according to Variey.
The strategy is in line with Facebook’s bet on the video market and online advertising. The social network continues, meanwhile, strengthening its Watch platform, which will soon offer news shows.