Ethiopia’s Information Network Security Agency (INSA) officialised the launch of Ethiosat, its new TV platform. The current 30 channels that are broadcast on multiple satellite will be condensed into one for easy reception for the end customer. EBC as well as Oromia TV will be on a Free-to-Air basis.
Viewers will be able to access the program only with a single antenna. Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, said: “This contract puts EUTELSAT 8 West B firmly on Ethiopia’s broadcasting map and is indicative of a new wave of growth in the country’s digital TV market. The pull of our 7/8° West neighborhood is driven by a strong channel line-up of over 1,200 channels and the diversity and exclusivity of free-to-air content.”
Gebremeskel Teklemariam, Directorate Director at INSA, added: “Ethiosat will be a game-changer for our media landscape. In drawing on the rich experience and expertise of Eutelsat, INSA can broadcast a diverse line-up of services across Ethiopia, further enriching the 7/8° West satellite neighborhood with quality and compelling content.”