India´s public broadcaster Prasar Bharti has decided to offer 8 to 10 channels on mobile TV as free in 40 locations including metros and state capitals. The mobile TV roll out is expected to commence in next 6 months. Based on the responses the broadcaster plans to expand this service to an additional 630 locations. DD is also working with private broadcasters such as Star, Sony or Colors who will be interested in sharing their content on DD´s digital terrestrial platform and the negotiations with private TV channels are in progress.
DD engineers are working on mobile television since 2007 when the public broadcaster launched its first pilot in Pitampura, north Delhi. The response was bleak then, owing to low smartphone penetration and availability of only 2 DD channels.
Around 113 million users out of 650 million mobile users in India are said to have video-enabled smartphones, TV on mobile features which is the market that Doordarshan is looking to tap. Prasar Bharti says that that this new tested technology provides unique business opportunity to broadcasters as India has huge mobile penetration.