IIFA 2016 goes live on VOOT’s VoD platform

VOOT, the Indian OTT player owned by viacom18 Digital Ventures, is going to rejoice its subscribers. It has announced its official partnership with the well-awaited film celebration, the IIFA 2016, kicking off in a month’ time in Madrid, Spain. The international show is getting closer this time to its viewers ranging from the younger to the elder ones, with their internet-connected devices being handier.

The IIFA 2016, is actually organised by Wizcraft International Entertainment, an event and entertainment company in India, being the initiator of the afore mentioned international show. It will be hosted by the Bollywood stars such as Shahid Kapoor and Farhan Akhtar and stage performances will be enacted by popular B-town stars among which are Deepika Padukone, Sonakshi Sinha, Salman Khan, Priyanka Chopra, Hrithik Roshan and Tiger Shroff, to name just a few.

“We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences in India. Within a very short period, VOOT has already emerged as a go-to online destination for the biggest TV shows, Kids content and Digital Originals (VOOT Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on VOOT”, said Gaurav Gandhi, the chief operating officer of Viacom18 Digital Ventures, when asked about this recent collaboration.

On the other hand, Sabbas Joseph, the director at Wizcraft International said that: “IIFA is all about celebrating Indian Cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time VOOT has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices”.