Iflix, the TV streaming service based in Malaysia, has now paved its way into Pakistan. Subscribers of the VOD service will be having access to the large collection of Iflix which is comprised of thousands of first-run exclusive shows and TV series which are available worldwide.
Furthermore, smashit movies, local and regional content, children’s programs and many more. With a recent multi-year content licensing deal with Hum TV which is a 24-hour entertainment TV channel based in Pakistan, Iflix will be offering local dramas as well. This programming line-up includes ‘Mann Mayal’, ‘Bin Roye’, ‘Udaari’, ‘Zara Yaad Kar’, ‘Pakeeza’, ‘Gul e Rana’, ‘Maan’, ‘Kaisay Tum Se Kahoon’, ‘Vasl’ and ‘Mol’.
Echoing his thoughts about the development, Farees Shah, the general manager at Iflix Pakistan, said: “We are incredibly excited to bring iflix’s world-class service to Pakistan. With the largest library of Pakistan’s favorite TV shows and movies available from all over the world, Iflix is primed to revolutionize the way Pakistanis consume entertainment”.
“We are hyper-focused on localization as we redefine television for millions of viewers. From content to marketing, the consumer is at the core of everything we do”.