BBC Worldwide has announced a historical deal with Iflix targeting the sub-Saharan African market. The UK firm sold premium content to the Malaysian OTT platform, such as worldwide known shows and movies like TopGear, Luther or Batman will soon be available in Africa for a total of 150 hours of programme.
Moreover, Iflix also got 250 hours from regional mobile operators VodaCom and MTN. The SVOD service will soon run and with that a serious contender for other local and global streaming services.
Let’s not forget that in May 2015 Iflix already secured content from Fox and Warner Bros and even BBC, at this time the firm was only covering South-East Asian market like Thailand or Malaysia. On this deal, Monty Ghai previous SVP and general manager of South-East Asia for BBC and now advisor, Interim and Head of content for Iflix stated: “This partnership with iflix represents an exciting step for us”.
This taking on the African Market has been supervised by Joel Churcher, VP and general manager for BBC Worldwide in Africa. Commenting the new partnership, Churcher declared that: “It’s our first deal with iflix and comes ahead of their launch and covers drama, fact-ent (factual entertainment) and comedy. Africans want choice and there is an appetite for international, as well as local, content”.