Iflix the SVOD service from Malaysia is once again going for new market after striking a deal with Front Row in order to gain access to locally produced talk shows. This time the firm sets up a new regional headquarters as a symbol of their hegemony in the MENA area.
Now the gulf countries such as Kuwait and Saudi Arabia can have a free month trial of the OTT service. Iraq, Egypt and Sudan have already been penetrated by the company.
Iflix declared that more than 6 billion minutes of their content has been streamed across 10 different countries since their beginning in 2015
Their offer is composed of unlimited access once subscribed and up to 5 screen simultaneously. Mark Britt Iflix’s CEO declared “Our launch in the Middle East and North Africa represents the incredible vision, hard work and sacrifice by everyone in the iflix team. MENA is one of the fastest growing and most exciting online markets in the world with data savvy consumers who share a passion for entertainment.”