The MENA-based streaming and VOD platform is all in for the expansion of its reach over the Middle East territory. The company has signed a deal with Zain, the mobile telecommunications company, to offer its content for a one-month free trial which is followed by a monthly charge of 3 BHD (7.92 USD) and 1 BHD (2.64 USD) weekly.
Carlos Tibi, founder and CEO, ICFLIX, said: “This partnership will give Zain Bahrain customers a value-for-money entertainment experience. We will ensure the customers receive the best of ICFLIX content with ease and uncompromising quality whether it’s at home or on-the-go on their smart phones or tablets”.
On the other hand, Roland Loetscher, marketing director at Zain Bahrain, commented: “We are very pleased to be announcing this important strategic partnership with ICFLIX. With its focus on customer experience, Zain Bahrain tends to be first-to-market with unique digital lifestyle offerings that provide customers with high quality content”.
He further added that: “We are certain our customers will enjoy having on-demand access to such a large selection of content via their smart devices, making for a richer and more enjoyable digital experience”.