ICFLIX, the video streaming service from Middle East will be added to Smart TV from PTCL, the telecommunications provider in Pakistan. The video-on-demand service of ICFLIX will provide PTCL Smart TV viewers with an array of Hollywood, Bollywood, Arabic and TV series.

PTCL Smart TV has its reach in 150 cities across Pakistan and offers more than 100 live TV channels and has a big collection of movies, TV shows and children’s programmes with the use of set-top boxes (STBs) and an Android or iOS app.

Adnan Shahid, chief commercial officer, PTCL, said that: “Digital entertainment is PTCL’s key priority and our partnership with ICFLIX is another step in this direction. We look forward to working with ICFLIX to offer world class content to our customers in Pakistan”.

On the other hand, Amine Lalami, chief commercial officer, ICFLIX, commented: “We are excited at strengthening our partnership further with PTCL and look forward to providing high quality movies and TV shows to Pakistani consumers”.

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