Hum Network, Pakistani television broadcaster, awaits approval from United Kingdom’s broadcasting regulatory, Office of Communications, to introduce its channel. The broadcaster plans to introduce its food genre channel, Hum Masala, reported BizAsia.
Hum Masala will be available as a free-to-air channel in UK after it receives licence. Hum Masala was launched on 22 November, 2006 in Pakistan.
Hum Network introduced its Hum TV, a general entertainment channel in UK last year.