Hulu opens door to international expansion

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During CES 2018, Hulu CEO Randy Freer said they are now focused on investing and adding subscribers. The executive also signaled that the company could be interested in expanding internationally as it awaits the outcome of the Disney-Fox merger, according to The Hollywood Reporter.
In December, Disney announced the purchase of Fox assets for USD 52.4 billion, including a majority stake in Hulu (60%). So far, Hulu remained out of the international race, unlike competitors Netflix and Amazon. The service once had a Japanese product that was sold off.
“One of the best things that may come out of this merger is the global footprint,” the executive said. “We’ll have real opportunities.”
Currently, the company is focused on growing in local market. Recently, Hulu announced that it reached 17 million subscribers at the end of 2017 and advertising sales of USD 1 billion, for the first time in its history. In a press release, Freer said that this year Hulu will invest more in content – live, library and original – as well as in technology and data, “to make Hulu the leading pay TV choice for consumers.”