Hotstar, the online streaming service of Novi Digital in India, is upgrading its Premium service for its customers. The platform has bagged a multiyear SVOD deal with Disney India which will allow it to exclusively showcase hits like Lucasfilm Star Wars: The Force Awakens, Disney’s The Jungle Book and Moana, Marvel’s Captain America: Civil War and Doctor Strange, Disney.Pixar’s Finding Dory and many more.
Famous movies and classics from Disney’s collection, such as Disney.Pixar’s as Ratatouille, Brave, Toy Story 3; Disney’s The Lion King, Pirates of the Caribbean: Dead Man’s Chest as well as popular American TV series from ABC Studios such as Castle and Desperate Housewives, will also be available.
Ajit Mohan, the CEO of Hotstar, commented: “Over the last 6 months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers”.
Further, he added: “This partnership signals our continuing strategy: we will invest deeply and widely with the best story tellers in the world to ensure that Premium continues as the standout streaming service in the country”.
Elsewhere, Amrita Pandey, the VP Studios at Disney India, said: “Our movies have met with much success in theatres this year. This deal is important for us as it enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios’ TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories”.