Hotstar records 7.2 mn views during Mumbai Indians vs Kolkata Knight Riders match

Hotstar, the OTT player from Star India, recorded a 7.2 million video views during the Indian Premier League season 8 match, which was played between Mumbai Indians and Kolkata Knight Riders.

The content platform, Hotstar, was launched two weeks ahead of ICC World Cup 2015. The broadcaster claimed that it recorded as many as 25 million views in India during the India-Pakistan match that was held on 15 February, 2015.

Hotstar will stream all 60 matches of the IPL season 8. Star expects to build a fan-base of over 100 million over the course of the league matches, according to Economic Times. Star India has recently announced that it teamed up with Accenture to develop the OTT app. A key feature of Hotstar has been that the content available on the platform can be streamed even on mobile data connections with limited bandwidth, making it easier for Indian subscribers to access and use the service.