Hotstar Online Video partners with Elemental

Hotstar, the OTT platform of Star India, has partnered with Elemental Live. Being a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms, Elemental Live will ensure a premium viewing experience on both mobile networks and WiFi internet connections for its growing subscriber base.

Hotstar app, offering over 25000 hours of sports, episodic television and cinematic content programming in eight languages, now innovates with new features and original content for the coming days. To recall, Hotstar already offers a wide choice of video programming which includes IPL cricket, Engligh Premier League, popular entertainment program like ‘Game of Thrones’ and ‘The Sopranos’, not to mention content from Disney, Marvel, ABC, among others.

Ajit Mohan, CEO of Hotstar, commented: “The Indian consumer today is at the front of mobile video. No consumer in any other part of the world has access to better options than the Indian consumer. Now we are setting our sights on shaping the connected TV experience in India”.

Further, he added: “India is the only country in the world where a streaming platform like Hotstar exists, and where the best TV shows from around the world, movie premieres and live sports are available on a single platform”.