Hotstar the Indian VOD service from Star achieved the impressive feature of having the app download more than 100.000.000 times of Google Playstore. That milestone is not a standalone. The group achieved a total number download of 200.000.000 if you add Apple store and the Android app to Google’s number.
This feat was complete only 2 years after the creation of the app and Hotstar claims that the massive growth of download was due to the IPL. This growth is about 5 times the watch time. Hotstar has more than 100.000 hours of drama and movie as well as coverage of every big sport event.
The most of its content is free especially the local content the paywall was introduced for popular international content with a monthly subscription fee of US $ 3.08. Even though Sanjay Gupta COO of Star India declared in 2015 that the app would be purely ad-based.