Hotstar, the streaming platform of Star India, is expanding its service with CinePlay, for its story telling format, under its Originals banner.
The new development will be available only for Hotstar users in India, with 20 CinePlay titles that will be released constantly on the platform. It is to be noted that five titles have already been released. Modern and classic stories from the theatre world will be presented in cinematic fashion.
With this new format, the works of playwrights (Vijay Tendulkar, Badal Sircar, Mohan Rakesh, Mahesh Dattani), renowned directors (Santosh Sivan, Nagesh Kukunoor) and actors (Nandita Das, Saurabh Shukla, Lillete Dubey, Swanand Kirkire, Namit Das, Darshan Jariwalla, Rajpal Yadav, Sonali Kulkarni) from theatre and cinema will be brought together.
Ajit Mohan, CEO, Hotstar, commented: “[…] CinePlay is a big leap forward for storytellers and their audiences in the country. We are excited to bring an entirely new way of storytelling to a generation that has not been exposed to either these stories or to the power of theatre.”
Subodh Maskara, the chairman and co-founder of CinePlay, said: “CinePlay is presenting a new visual language that blends the grammar of theatre and the power of cinema. We are excited to be exclusive partners of Hotstar in bringing these rich and relatable stories to every screen. With this collaboration, we hope to capture the imagination of the digital generation through an immersive cinematic experience of the theatre”.