The Gambia Radio and Television Services (GRTS) has signed a four-year contract with the Dakar-based African Union of Public Broadcasters (AUB) on a number of issues relating to improving content and programming, capacity building for staff and rights to re-broadcast sports events.
The memorandum of understanding was signed by the Director General of the national broadcaster, MomodouSabally, and Charlie Evelyn Faye, head of Marketing and Communication Department of the African Union of Broadcasters. The two officials hailed what they described as a historic partnership which would potentially transform public broadcasting in Africa and particularly for GRTS.
The contract stipulates that GRTS would provide one-minute air time daily for a period of one year to AUB, as a means to generate income which could be used as a subsidy to access broadcast rights and other benefits for AUB members.
The African Union of Broadcasters, according to Charlie Evelyn Faye, is an umbrella organisation for 44 public broadcasters across the continent. The Union’s objectives include the development of a robust and proactive media that represents and promotes the interests of the African continent. Therefore, this partnership, she added, would further strengthen the work of these public broadcasters as they face stiff competition from their private counterparts.