GoPro launches channel on Red Bull TV

GoPro has announced the launch of the GoPro Channel on Red Bull TV, as part of the multi-year, global partnership signed by the companies last May.


Red Bull TV is available via desktop, smartphone, tablet, as well as through smart TVs and devices such as Apple TV and Roku in the United States.


According to Yahoo site, to mark the official release of the channel, GoPro released a three-minute behind-the-scenes trailer of “The Fourth Phase”, the film that will be released globally on October 2.


The GoPro Channel also offers exclusive original content featuring Red Bull’s extreme athletes from several disciplines.


As part of the agreement sign in May, Red Bull received an equity stake in GoPro, while the camera brand became Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.


Both companies share content rights on co-productions, distributed across Red Bull digital distribution networks and the GoPro Channel.