Fox selects Auditsa for ad tracking

Fox Networks Group (FNG) Latin America announced that it has selected Auditsa to analyze and monitor advertising campaigns in Colombia, Mexico and Argentina, starting May 1.
Auditsa is a Mexican company with more than a decade of experience in media auditing and monitoring and has its own technology based on digital processes that recognize audio and video signals to monitor radio, TV and pay TV, explained FNG in a statement.
Through this agreement, the group’s clients in Argentina, Colombia and Mexico will be able to “have verified information of their campaigns in less than 24 hours, which will speed up decision making and adjust or modify the campaigns based on the objectives, if necessary,” Daniela Novick, VP of Research at FNG Latin America, said in the statement.
“One of the main goals of Fox Commercial Partnerships has always been to provide the best service to our advertisers; adopting the best available technology to provide the most agile and complete information about the campaigns available in our media ecosystem is part of this goal,” said Juan Vallejo, EVP of Commercial Partnerships of the company.