FOX to expand OTT service reach

OTT platform FOX Premium App will begin to be marketed directly to the consumer starting in October, said to ttvnews site Federico Alamán González, SVP and General Manager in Mexico of FOX Networks Group (FNG) Latin America.

Last May, FOX took a first step by launching its SVOD platform through Claro Video in Mexico, which is available to broadband users without the need of subscribing to a pay TV operator.

Now, the company will begin “its massive distribution as from October” said Alamán González to ttvnews during the conference Convergencia Show in Mexico. According to the executive, “the market is going to become multi-OTT” and said that the goal is “to understand the consumer and bring to the app everything the user wants to watch.” According to a Prensario report, Alamán González also mentioned that the price will be the same as in pay TV operations.